Meicang Art District, Shanghai, China, 2011

Tricolonnade, Shenzhen, China, 2011

Meissen, Amersfoort, The Netherlands, 2011

“Abstainability,” Domus, April 20, 2011.

In a brief moment of anxiety, not uncommon in our current role of “Promising Architects,” a condition that allows for the quick recalibration of one’s own position before the “show is on,” I felt we should consider “broadening our appeal.” How can our firm, SO–IL, become more attractive to more clients now that we need to “capitalize on our potential”? I was thinking about our “marketability,” and impressed by the ease with which my peers incorporate Greeniness into their practice. I pondered […]

In a brief moment of anxiety, not uncommon in our current role of “Promising Architects,” a condition that allows for the quick recalibration of one’s own position before the “show is on,” I felt we should consider “broadening our appeal.” How can our firm, SO–IL, become more attractive to more clients now that we need to “capitalize on our potential”? I was thinking about our “marketability,” and impressed by the ease with which my peers incorporate Greeniness into their practice. I pondered on how to develop an attitude towards this irrefutable big issue that calls to be addressed. Should the word “sustainability” jump off our webpages? Should we get certificated by a brand that peddles stamps of approval? Should we become angry? But then I mused on. We, as a profession and as a people, ostensibly need to develop our ability to sustain. But what exactly is it that we should sustain from? When the [...]

In a brief moment of anxiety, not uncommon in our current role of “Promising Architects,” a condition that allows for the quick recalibration of one’s own position before the “show is on,” I felt we should consider “broadening our appeal.” How can our firm, SO–IL, become more attractive to more [...]

In a brief moment of anxiety, not uncommon in our current role of “Promising Architects,” a condition that allows for the quick recalibration of one’s own position before the “show [...]

In a brief moment of anxiety, not uncommon in our current role of “Promising Architects,” [...]

Costa House, Lexington, Kentucky, 2011

Antwerp Province Hall, Antwerp, Belgium, 2011

Pollination, Chengdu, China, 2011