New Inc, New York, USA, 2014

New Museum commissioned SOIL to provide workplace consult and design services for NEW INC, the first museum-led incubator. NEW INC is a shared workspace and professional development program designed to support creative practitioners working in the areas of art, technology, and design.

Launched in summer 2014, NEW INC provides a collaborative space for a highly selective, interdisciplinary community of one hundred members to investigate new ideas and develop a sustainable practice. With 11,000 square feet of dedicated workspace, labs, social areas, and event space, NEW INC offers an ideal environment for seeding and testing creative enterprises.

By offering a variety of work settings (different in style, tone, and atmosphere) and strategically locating communal programs such as the kitchen, lockers, and lounge, SOIL maximized the space and set the stage for chance encounters, interaction, and cross pollination in line with NEW INC’s mission. A high level of transparency pulls daylight deep into the building, offering comfort and creating an awareness of place to support productivity and worker well-being.
Photography by Naho Kubota.

Client
New Museum

Location
New York, USA

Program
Co-working space, project rooms, conference rooms, quiet booths

Area
750 m² / 8,000 sf

Status
Completed, 2014

Team
Florian Idenburg, Jing Liu, Ilias Papageorgiou, Andre Herrero

Collaborators
Executive architect: Gensler

New Inc, interior
New Inc, interior
New Inc, interior
New Inc, interior
New Inc, interior
New Inc, conference room
New Inc, kitchen
New Inc, interior detail
New Inc, plan