Meissen, Amersfoort, The Netherlands, 2011

In the Netherlands, Meissen porcelain is often regarded as ‘high-class kitsch.’ Its sumptuous, often narrative style of decoration puts it at odds with the minimal and conceptual traditions of Modernism. SOIL was commissioned by Kunsthal KAdE to design an ideal contemporary three-dimensional setting in which to present the porcelain such that it would challenge this prejudice and focus attention on the great sculptural, artistic and technical strengths of Meissen. In response, SOIL designed 32 modern, prismatic cases in bright colors.

Our exhibition design unravels assumptions of gallery objectivity, and instead suggests new ways of looking at the delicate artifacts. Rather than interfering with views of the objects, the colored acrylic panels serve as filters, highlighting specific colors in the pieces’ ornamentation. Each multi-faceted case offers multiple unique views of each object.

The strategy triggers the visitor to literally ‘revisit’ their initial understanding of the objects in the exhibition. By designing vitrines that do not merely display, but actually dissect the conventional viewing of the object, visitors are forced to redefine their relationship to the work. The organization of color, shape and material reduces the individuality of pieces and their object-like character to create a more fluid and visceral experience. It is a transition from object to experience, and shows architecture’s potential to act as a mediator in this process.

The porcelain on display was courtesy of the collection Von Klemperer, the Meissen factory and several private collections in England and Germany.

 

Client
Kunsthal Kade

Location
Amersfoort, The Netherlands

Program
Casework design

Status
Completed 2011

Team
Florian Idenburg, Jing Liu, Ilias Papageorgiou, Iannis Kandyliaris, Ivo Hoppers

Image credits
Photography: Iwan Baan, Scheltens & Abbenes


Meissen, exhibition view
Meissen, exhibition view
Meissen, exhibition view
Meissen, exhibition view
Meissen, exhibition view
Meissen, exhibition view
Meissen, exhibition view
Meissen, exhibition view
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Meissen, detail
Meissen, detail
Meissen, plan